The approach for this high street jewelery boutique was to blend in modern forms and spaces with a vintage decor to create a surreal ambiance of its own. The spaces were designed for a seamless browsing experience and certain textures were chosen to compliment a certain style of the jewelery and its brand image. The colours and surface finishes were chosen to speak of the brand and its style. Endless Daydream is a young fashion brand that combines modern style with vintage fashion. Our aim was to high light the same in the design.